IVF Preparation: A Complete Guide to Optimising Your Body and Mind for Treatment Success Preparing for IVF is one of the most important steps on your fertility journey. While success depends on many factors including age, diagnosis, and embryology lab quality, compelling evidence shows that thoughtful preparation can significantly improve outcomes. This guide covers everything you need to know about optimising your body and mind in the months leading up to your IVF cycle. The three months bef...

Secondary Infertility: Understanding Why It Happens and What You Can DoWhat Is Secondary Infertility? Secondary infertility is the inability to conceive after one or more successful pregnancies. It affects approximately 11% of couples — about as common as primary infertility. Yet it carries a unique emotional burden. Many feel they should not complain since they already have a child. But the desire to expand your family is just as valid as the desire to start one. The causes can be the same a...

Why Sperm Health Matters More Than You Think Male factor infertility contributes to approximately 50% of all infertility cases. Sperm health is measured by count, motility, and morphology. A 2023 review in Human Reproduction Update found that sperm counts have declined by over 50% globally in 50 years. The good news: sperm are produced continuously, meaning improvements can be seen within three months of positive changes. The Key Parameters Sperm Count: WHO defines normal as 15 million/mL or ...

Fertility Myths Debunked: Science vs Fiction | Conceive Plus Myth: Infertility Is Usually a Womans Problem One of the most persistent fertility myths is that infertility is primarily a female issue. In reality, male factor infertility accounts for approximately 40-50% of all infertility cases, either as the sole cause (20%) or a contributing factor (30%). Yet many men delay testing because they assume the problem is with their partner. The WHO has repeatedly emphasised that fertility...

Why Fertility Testing Matters: The Case for Proactive Assessment Fertility testing has traditionally been reserved for couples who have been trying to conceive for a year without success. But a growing body of evidence suggests that earlier, proactive fertility assessment can help many couples avoid months or years of unnecessary struggle and emotional strain. The core principle is simple: fertility is a couple’s equation, with both partners contributing equally to the outcome. Male factors a...

The relationship between what we eat and our reproductive health is more direct and well-documented than many people realise. While no single food or dietary pattern is a fertility treatment, the cumulative effects of your daily nutritional choices can meaningfully influence hormonal balance, egg quality, the uterine environment, and the probability of conception. This guide draws on the most robust fertility nutrition research available to present practical, evidence-based guidance on the ...